All the Flavour, None of the Buzz: Inside Non-Alcoholic Beer

Not every great moment needs alcohol. Whether you're driving, taking a break, observing a personal or religious preference, or simply pacing yourself, you still deserve a beer that tastes like a beer. That's the thinking behind Smugler 0.0, our non-alcoholic premium lager.

How is 0.0% beer made?

Non-alcoholic beer starts life just like its full-strength cousin — with malt, hops, water and brewing skill. The difference comes in how the alcohol is managed: through specialised brewing techniques and gentle alcohol removal that preserve the aroma, body and taste while bringing the alcohol content down to 0.0%. Done well, the result is remarkably close to the real thing.

Inspired by Munich

Smugler draws inspiration from the classic Munich Helles style — rich, malty and smooth, with a clean hop balance. Crafted with specialty malts and rice, it's flavourful and satisfying without the buzz, so you never feel like you're missing out.

An inclusivity initiative

We brew Smugler as part of our commitment to inclusivity. A great gathering is one where everyone can raise a glass together — and a premium 0.0% lager means no one has to sit out the toast. All the flavour, none of the buzz.