Coconut Frozen Yogurt and the Case for Dairy-Free Bases
Our only non-dairy base, and the one flavour that changes the most between March and December.
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A permanent menu is easier to run and easier to market. We keep a rotating one anyway, because fruit does not care about either of those things.
These do not leave, because they do not depend on a harvest.
The busiest and best season for fruit.
Fruit availability narrows and appetite shifts towards richer things.
Richer, more traditional, aligned with the festival calendar.
One lever rotates monthly with something we are testing. Some of them earn a permanent place; most do not, which is rather the point. If you want to know what is on it, ask us on WhatsApp or watch Instagram.
Seasonality is not a marketing device for us. It is a consequence of using real fruit, which means the calendar is set by harvests rather than by a planning meeting.
There is a side benefit we did not anticipate. A flavour that is always there stops being noticed. A flavour that returns each year gets waited for, and that anticipation turns out to be a genuine part of how people enjoy it.
Come build your own swirl at a YogurtYork counter, or ask us anything on WhatsApp.
Our only non-dairy base, and the one flavour that changes the most between March and December.
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Read articleTested at the counter, argued about internally, and worth copying next time you are stuck.
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